Etsy Shop Policies! What’s It All About?

Something that many sellers overlook when setting up their Etsy shop is filling in their shop policies. This is a great way to connect to your existing and potential customers and let them know what to expect from you. Include information about your shipping policies, your returns, exchanges and payment policies to name a few. If you haven’t filled in your shop policies, this is costing you sales. Customers look at your store policies and make a judgement of what kind of customer service you offer and what to expect if they purchase from you.

To edit or complete your shop policies;

ON DESKTOP: Go to your shop and click edit shop. Scroll down to your shop policies and add or update there.

ON MOBILE: In the seller app, click on More bottom right and then settings. You can add or update in Shop Settings.

Here are some things to consider when adding or updating your shop policies.


This is a great place to tell the world about you and what you do. This is your time to shine, convey and share your passion for what you do and adds that personal touch to your shop.

Around The Web

Take this opportunity to add the links to your social media platforms like Facebook, Pinterest, Instagram and Twitter.


  • Add information about processing times.
  • Include shipping estimate times for your country of origin and different regions around the world as this varies dramatically. Etsy have made this easy as you can add individual countries with your own estimates.
  • Do you ship Internationally?
  • If you do International shipping include information on customs and import taxes which varies for different regions around the world. I simply say “Buyers are responsible for any customs and import taxes that may apply. I am not responsible for delays due to customs”.
  • Add information about how your items are packaged and if you offer gift wrapping.
  • Let your customers know what shipping company you use and the options you have made available with regards to insurance or faster shipping.

Payment Options

  • State what methods of payment you will take (PayPal, cheque etc).
  • If you offer PayPal as a method of payment, add a brief description of how to pay with PayPal. Lots of people don’t realise they can use this method to pay with their credit or debit card without having to sign up for a PayPal account. It helps to explain how they can do this.
  • State that you will not send packages until payments have cleared.
  • Encourage buyers to contact you if they are having any problems with making their payment.

Refunds and Exchanges

  • If you don’t want to do refunds and exchanges then put it politely. Something like “I’m sorry but at this time [insert shop name here] I cannot accept refunds or exchanges, please purchase carefully” comes across a lot better than “No exchanges or refunds accepted”.
  • If you are going to offer refunds and/or exchanges then put your terms and conditions here. How long after receiving an item can people ask you for an exchange or refund? Will you refund only the cost of the item or the shipping as well? If a buyer returns an item to you who is responsible for the return postal costs?
  • Etsy have set up some information you can click and turn on easily in this section and customise it to suit your terms.

Privacy Policy

As a business owner that collects personal information on name, address, email etc we are obligated to keep their information protected. If you want to find out more about a privacy policy and how to write one and include it in your shop policies then this is a good article to read How to Write On-Point Privacy Policies

Frequently Asked Questions

Etsy have provided some extra available space to add frequently asked questions that may apply specifically to your shop and the type of items you sell. If you find yourself being asked the same questions over and over again think about adding this to your FAQ section. Some things you could add are:

  • The process you take to complete custom orders.
  • An estimate of how long orders may take.
  • For custom orders when do you require payment, do you need payment up front or is a 50% deposit the green light to begin work.
  • Do you provide gift wrapping and what is included.
  • Special discounts you might have running at the moment.
  • What happens if my item is damaged in transit.

I hope this information has been helpful to you. I think it is best to have something in your shop policies then not at all so make a start on it, you can always add to it as time goes on and new ideas or issues arise that you can address in your policies.

As I am an Etsy Seller, most of my posts are geared to Etsy Success although any of my guides and tutorials will be useful for if you use other platforms to sell your products. You can visit my Etsy Store at Rhinestone Mumma

If you are interested, here are some additional guides and tutorials worth a read.

Instagram Product Tagging! What’s It All About?

Pinterest! What’s It All About?

Etsy SEO! What’s It All About?

How To Get More Etsy Sales

Etsy Hyperlinks! What’s It All About?

If you want to join our community on Facebook Extreme Etsy Sellers For Serious Buyers we would love to have you on board. We are always discussing ways to improve our Etsy experience and grow our sales.

Have a great day 🙂




Etsy Hyperlinks! What’s It All About?

So what’s a hyperlink, what does it have to do with me an how can I use it to get more sales? A hyperlink is basically text with a link that a reader can activate by directly clicking on a highlighted word, phrase or image which sends them to another location.

If you don’t have links in your product descriptions, you are missing out on an opportunity for longer customer engagement. It’s a no brainer and such an easy thing to implement into our Etsy product descriptions.

So what are the benefits?

  • A customer is engaged and keeps them in your shop for longer.
  • Encourages them to look at products they may not have normally searched for.
  • Answers their questions without them even knowing that had any questions they needed an answer to.
  • Directs them to other items in your shop that are part of a set or collection.

We need to start thinking about our Etsy shops as virtual shop fronts where buyers can come and go, explore, buy and visit again. The longer a customer stays in your shop, the more likely they are to make a purchase. It’s all about making suggestions, giving them a direction and making them feel comfortable in making a purchase.

Here are just a few creative ways you can use a hyperlink in your product description.


Add a hyperlink at the end of your description showing the other shop categories in your store;

“For Bracelets, click here __________________”

“For Crochet Patterns, click here__________________”

“For T-Shirts, click here__________________”

“For Earrings, click here__________________”

You can also use a hyperlink to direct buyers to other like products. If they are already looking at an item and liking what they see, they may also like other similar items in your store;

“For more Bracelets, click here __________________”

“For more Crochet Patterns, click here__________________”

“For more T-Shirts, click here__________________”

“For more Earrings, click here__________________”


If you have products that are related or a part of a set or collection, let your buyer know.

“If you like these earrings, here is the matching necklace__________________”

“If you like these invitations, don’t forget to purchase the matching thank you cards__________________”

“If you like this cushion cover, you might like other cushion covers in the same collection__________________”


If you have a shop that sells different types of products, you could create interest with a buyer and suggest they have a look around;

“If you like my bracelets, I have a wide range of handmade crochet bags in my shop as well__________________”


I have this hyperlink in all my item descriptions. It encourages a buyer to go to your home page where they can get an overall feel for your brand and all the products you sell. They can also Favourite your shop so they will see future products listed and shop updates;

“To see the full range of products in my shop, click here__________________”


If you are proud of your customer feedback, then let a potential customer know how much past customers value your products and services by sharing your review page;

“See what other customers are saying about their purchases__________________”


Let your customers know about other shops you manage on Etsy.

“I also sell craft supplies at my other shop__________________. I would be more than happy to ship purchases from both shops together.”


Most buyers will not automatically read through your detailed shop policies. You can make sure they read through your policies before they make a purchase if this is important to you. This will hopefully solve potential problems that may arise or give them customer important information when purchasing from you.

“Please read through the policies before purchasing this item__________________”


There are already links to the more popular social media platforms provided by Etsy on all your listings if you have set up the links. You could also provide additional links to your Instagram, Pinterest, Twitter, Facebook, Blog, Newsletter directly in your description as well.

“Let’s get social. Follow me on__________________”

“Sign up for my newsletter to receive future coupons and promotions__________________”

So how do I create a Hyperlink?

You can copy URL’s (the web address that appears in the search bar at the top of a web page) for any link you want to create. If you want to create a link to your Etsy Home Page, go to your Etsy Store and copy the URL which you can paste into your description.

If you want to copy a particular item, follow the same process by going to the specific item you want to create a link for.

If you want to create a link to a store category, once again, follow the same process by going to your Etsy Store, selecting the category you want to create a link for, like a customer would when searching, and copy the URL.

The same process can be applied to social media platforms, blogs and newsletters. If you can search for it, you can copy the URL and paste it wherever you want in your detailed descriptions.

But don’t just stop there. You have probably noticed that some links when copied are long and unsightly and take up a lot of space. But never fear, there is a free website where you can copy the long URL and it will give you a shortened version which you can copy and paste into your description giving your descriptions an air of professionalism and neatness.

Now, let’s not get too carried away!

I have given you some great ideas on how you can use hyperlinks in your descriptions to create engagement and interest. But just remember, too many links may only confuse and overwhelm a buyer and you may actually lose them altogether. Choose the hyperlinks that would best enhance the shopping experience for your customer and are more likely to convert sales. You could ask yourself, is there a question you get asked over and over by customers or is there a section, product or upgrade that you want a potential customer to see?

And Finally

I hope I have given you some new inspiration to adding some additional resources to your descriptions and maximising your sales potential by capturing a customers attention and keeping them engaged.

As I am an Etsy Seller, most of my posts are geared to Etsy Success although any of my guides and tutorials will be useful for if you use other platforms to sell your products. You can visit my Etsy Store at Rhinestone Mumma

If you are interested, here are some additional guides and tutorials worth a read.

Here are some of my recent blog posts you might be interested in;

Psst…these are hyperlinks!

How To Get More Etsy Sales

Etsy SEO! What’s It All About?

Pinterest! What’s It All About?

Instagram Product Tagging! What’s It All About?

Etsy Shop Policies! What’s It All About?

If you want to join our community on Facebook Extreme Etsy Sellers For Serious Buyers we would love to have you on board. We are always discussing ways to improve our Etsy experience and grow our sales.

Have a great day 🙂

Instagram Product Tagging! What’s It All About?

Ever been browsing through your Instagram feed and come across the little shopping bag logo in the bottom left hand corner of image posts. When you click on the image a box pops up with the details of the product and the price and just like magic, you can be transported to their website to purchase the product? Yes, I know you have and you want to be able to do that too.

Instagram Shopping Tag LogoRead on to find out the step by step guide to how you too can apply the shopping tag to your images without having a Shopify Store or any of the other selling platforms (although you can apply this same strategy to other selling platforms on Facebook) and drive more traffic to your website, online store and Etsy products.


There are a few things you will need to do to qualify for the shoppable feature on Instagram.

  1. You will need to set up an Instagram Business Account.
  2. You will need to have a Facebook Business Page . Most of your will already have a Facebook business page set up for your online business. Make sure you have selected the shopping template which will give you access to the Shop tab.
  3. Your business must sell physical goods that comply with both Instagram and Facebook policies.
  4. Your Instagram Business Account Profile must be connected to your Facebook Business Page. This can all be done when you set up your Business Account in Instagram.

Many of you will have already set up a business account in Instagram and have a Facebook Business Page so you are halfway there.


Setting up the Shop tab for your page

If you don’t already have the Shop Tab activated on your Facebook page, follow the steps to get it set up.

From your Facebook Business Page click on Settings on the top right of the page

Facebook Business Page Settings

Then click on the Templates and Tabs section

Facebook Business Page Templates and Tabs

From here you can select a template for your page. If you sell products, opt for the shopping template. The Shop tab should automatically be applied to your tabs but you can add this in this section. You can also rearrange the order of your tabs here as well

Facebook Business Page Templates and Tabs Page

Adding products to your Shop tab

You have set up the Shop Tab for your business page and now all you have to do is add products to your shop. This is where you can upload images, a title (which is what will appear on your Instagram images), a description and most importantly, the URL link to your website, online store or Etsy Shop.

Click on the Shop tab from your Facebook page

Facebook Business Page Shop Tab

From here you can add products and create categories

Facebook Business Page Adding Products

Not only can people that visit your Facebook Business Page shop with you but all the products you add to your shop can be tagged in your Instagram posts with a clickable link back to your Etsy Store.

This is an example of the window that will open where you can add your product images, title, price, description and shop link

Facebook Business Page Add Product Window

Once you have added the product to your Facebook Business Page Shop, you are ready to tag your products.


You can add the Instagram Product Tag to any of the images you have already uploaded to your Instagram page by editing them and adding the tag. You can also add the Product Tag when you upload new images.

Instagram post showing the clickable Product Tag and the next step after clicking the tag

Instagram IMage With Product Tag          Instagram IMage With Product Tag Next Step.jpg

From here a potential buyer only has to click the View on website tab in the second image and they are taken directly to the product on Etsy. It’s that simple.

Adding tags to your Instagram product images already uploaded to your page

To add the Product Tag to your Instagram Images that you have already uploaded to your profile, follow the 4 simples steps below.

  1. In the top right hand corner of your post, click on the three dots … and select edit. Click on the black tag box with a white cross in the bottom left of the image.
  2. Click on tag products.
  3. Click on tag products.
  4. Tap the product in the photo to tag products.
  5. Select a product to tag. All the products showing in this catalogue will be products you have uploaded to your Facebook Business Page Shop.

Once you complete these simple steps, your images are now ready to go with a clickable tab directly to your products.

Adding tags to your new Instagram product images when uploading them to your page

It is pretty much the same as adding a Product Tag to your already existing images.

You will notice when uploading your images, adding your caption and assigning your social media platforms there is a section Tag Products. Click on this and follow the same steps above.

Instagram Image Adding The Tag Step 5.png

So that’s it. These are the steps you need to take to start selling and looking like a pro.


As I am an Etsy Seller, most of my posts are geared to Etsy Success although any of my guides and tutorials will be useful for if you use other platforms to sell your products. You can visit my Etsy Store at Rhinestone Mumma

Here are some of my recent blog posts you might be interested in;

How To Get More Etsy Sales

Etsy SEO! What’s It All About?

Pinterest! What’s It All About?

Etsy Hyperlinks! What’s It All About?

Etsy Shop Policies! What’s It All About?

If you want to join our community on Facebook Extreme Etsy Sellers For Serious Buyers we would love to have you on board. We are always discussing ways to improve our Etsy experience and grow our sales.

Have a great day 🙂

Pinterest! What’s It All About?

You are hearing it all the time. Pinterest is fantastic, it’s amazing, I just love it, it has increased traffic to my blog, online store and products. And here you are left shaking your head and saying, I haven’t got a clue. So if you are wondering how Pinterest works or have an idea about how it works but want to know more? Well, I am going to let you in on a little secret, Pinterest has been one of the most successful ways I have been able to generate traffic and sales to my Etsy products and store and I am going to share with you what I have learnt and how you can do it too.


With over 175 million active users there must be something to this Pinterest thing. Basically Pinterest is a giant web based visual search engine  where pinners come together to share their interests, ideas, products, blogs, recipes, DIY projects and the list goes on. Think of it as a big vision or pin board to create a visual display. A bit like the old fashioned mood board.

Not only is Pinterest a great medium for everyday people, Pinterest is also a fantastic tool for business owners to promote their ideas and products. If you want to get your products, business and blog in front of a potential audience of millions of people and drive tons of traffic to your shop, website or products without spending a cent, then read on.

When you pin something to one of your boards your pin is immediately viewable by your followers and people searching on Pinterest. When someone else pins your pin to one of their boards that’s called a repin and then their followers will see that pin and so on and so on. This can create a ripple affect where your pin can be discovered by many people.


If you want to use Pinterest as part of your online marketing strategy, I would strongly recommend you sign up for a business account. It’s completely free. Even if you already have a personal account, you can convert it to a business account without too much fuss.

With a business account you have access to analytics, can create rich pins and you can also have the ability create ads with promoted pins, not that I have ever paid to promote any of my pins but I will never say never.

Use the “about you” field to let people know about your business. Remember, these words will not only tell people what you do when visiting your profile page, they can also help people find you by using terms that people might search for. Upload your business logo as your profile image and you can have your website, online store or blog URL as a clickable link from your profile page. All of these things can be set up in your profile.

Here is a link to getting started Create A Pinterest Business Account


You will need to create one board before you can get started. As you add boards think about your niche products and what topics would best fit your business and brand personality. Try thinking of each individual board as ways of grouping together your products and ideas.

As a marketing strategy, add the URL link, email address and any other information you want to tell people about in the description part of the board. You can do this by editing the board and adding these details. Be sure to use keywords and phrases in the board description. This will also help people looking for items like yours to find you.


Pins are visual ideas, recipes, products, DIY inspiration people find and save from Pinterest and all around the web.

Each pin has a clickable link which will take you back to the origin of the website it was saved from. If you click through the pin you can learn more about it, how to make it or where to buy it.

The ideal pin size for your images are. Drum role please….

  • Profile images: 165 x 165 pixels.
  • Pins in feed: 238 pixels x adjusted to height.
  • Expanded pin size: 735 pixels x adjusted to height.
  • Pin boards complete size: 238 x 284 pixels.
  • Cover image: 217 x 146 pixels.
  • Tiny thumbnails: 51 x 51 pixels.

Of course you can use any image to make a pin. You can even pin directly from your Etsy listing on your desktop computer by clicking the Pinterest logo on the actual listing. It will open a new window where you have the opportunity to select (or create) a board to pin to. That’s it. The main image and description comes across, and the link is automatically created.

You can also use the Etsy selling app to pin a particular product by going to your active listings, selecting a product, clicking on the share tab bottom right, and then the share tab top right. From there you can share to your social media platforms like Pinterest, Twitter and Facebook.

The pictorial tutorials below will take you through how you can create pins directly from your Etsy listings and how you can create a manual pin from the Pinterest home page or your profile page.


Click the Pinterest icon from your Etsy listing

Go to your actual listing on Etsy, the view that a potential buyer will see when looking at your item, and click the red Pinterest icon as sown below.

Pinterest How To Creating A Pin

Select the board you want to pin to

This window will open after you click the Pinterest icon as shown in the graphic above. Select the board you want to pin to and that’s it.

Pinterest Tutorial Selecting A Board


Click on the red circle with the internal cross

You can create a manual pin directly from Pinterest. Just go to either the Pinterest home page or your profile page and click on the red circle with a cross in it on the top right hand side of the page and select create pin. See image below.

Pinterest Tutorial Manual Pin Creation

Click on Create Pin in the drop down box

This is the drop down box that will appear after clicking on the red circle with white cross button on the home or your profile page.

Pinterest Tutorial Manual Pin Creation Create Pin

Create Pin window

This window will open once you click on the Create Pin button above. Click on the image icon box to upload your image. Copy and paste the URL from your listing into the Website section and add your description to the description section.Pinterest Tutorial Pin Creation Upload INfo

Just a little tip. To add the website or product URL, go to the item you want to pin, open the listing and copy the URL at the top of the page in the search bar and paste into the website section. Voila. You have created a pin with a direct link and that’s how you can drive traffic to your products.


You can keep it that easy but if you want to take your pins to the next level, I use a photo editor like Ipiccy or Canva to make my pin images stand out and get noticed. It is a known fact that the most clicked on image size are the long skinny pins. They drive traffic because you need to click on them to see the full size, they just look better, they are more noticeable and look more professional. I will give you an example below of the standard image with the listing and the created image using a photo editor.

Standard Image

No photo editing or adjustments.

Created Collage Image

This image was created using a collage tool with addition of graphics in Ipiccy

Have a play around with it. Find out which ones drive the most traffic which you will be able to monitor in your analytics. If you can adapt your pins, try out the longer, skinnier type.


One of the downsides of Pinterest is your pin has a very short shelf life. Once you post a pin it is immediately available to view by your followers and from searches on Pinterest. I have even heard your pin is most visible and has the best chance of being discovered in the first 20-30 minutes but I am not 100% sure about this as I have had people repining my pins from a months ago. Having said that, your pin is always visible in searches and people looking through your boards so don’t despair too much.

You need to think strategically about when you post your pins and pin when there is the greatest number of people who will see them, which is usually between 6am and 6pm.


People love new and original content and so does Pinterest, just like other social media platforms.

If you are pinning new, interesting and engaging content to Pinterest every day, you will  get new followers and in turn your Pinterest platform will grow. Why is this important, the bigger your Pinterest platform, more people will click on your links to your website, products and ideas and most importantly, the more traffic you will get from Pinterest.


If you begin your Pinterest journey with the thought that you will create boards for your content and products only,  think again. Unfortunately you will not be a successful pinner and your pins will probably not be seen. This is the reason why many people who try Pinterest who adopt this strategy don’t see any increase in traffic and ultimately give up.

It is really important to pin not only your own product pins but other pins to your boards. This is called repining. Like everything else in social media marketing, it is driven by popularity and algorithms. Pinterest rewards pinners that continually repin popular pins that other people like and repin to their boards. It is a bit like a ripple affect. The more people repining your pins, the more your pins and boards show up in searches and the more chance someone has to discover you and click on the link in your profile.

You can use pinning tools like Tailwind (sign up for a free trial), but for me I like to do manual pinning. In my opinion it is important to know exactly the type of pins that are being pinned to my boards and the time they are being pinned. It doesn’t take too long. Each time I list a new item in my Etsy store I pin it. I also spend a few times a day visiting Pinterest to discover other popular pins to repin to my boards. Each time I visit Pinterest I would probably repin 5 pins at a time.


If you want to create lots of traffic from Pinterest you need to have followers. You can attract followers by pining a little bit every day, preferably at peak traffic times. Find other interesting people to follow by going to the “Popular” or “Everything” tab on your Pinterest navigation bar. Don’t just pin things that relate to your niche or products. Start thinking outside of the box and pin things that are interesting to you or things you like. Chances are if you find them interesting, other pinners will find them interesting as well. If you visit my profile I have boards not only for my business niche but my interests and loves.

Check out my Pinterest profile here Rhinestone Mumma Pinterest Profile


A group board works the same as a regular board, the only difference is that along with the board creator, other invited collaborators can also contribute pins and add categories. Group boards are a great way of getting your product recognised among other like minded pinners. Usually these boards have a lot of followers and contributors and your pin will have a much better chance of being noticed and getting traffic from that pin.

If you want to find Group Boards to join, you can simply type in what you are looking for in the Pinterest search bar and a see what drops down. The first part will be search terms, then People/Profiles and then Boards. Just click on the boards you are interested in, follow the board or if it is a group or collaborative board just follow the instructions on the board. Usually you only need to follow the board and send a message to the admin or creator of the board so they can send you an invitation to join.

There is a great website when you can discover group boards to join called Pingroupie . A bit like a online directory for group boards on Pinterest.

This is also a great list for finding group boards to join.


There are four types of Rich Pins, app, product, recipe and article. Rich pins have more context about an idea, product, recipe or article because they show extra information about your pin.

When you set up Rich Pins (using the link below), your items will have real time pricing, availability and where to buy your product.

When you add Rich Pins to your account, all your future pins will be enabled.

If this is something you would like to do, here is a link to Create Rich Pins


In my opinion you should absolutely delete underperforming pins and pins with links that go nowhere. As we discussed before, pins can have a very short shelf life so if it’s under performing get rid of it. You may have pinned something a while back that has now sold out or been relisted with a different URL. Delete the old pin and pin and pin the new pin with the fresh URL. It brings me back to the social media machine favouring the popular pins as well as other forms of social media like Instagram and Facebook. Like everything, you need to work at it, tweaking and adjusting.

When I started deleting underperforming pins my unique monthly visitors shot up by 50,000.  I am guilty of looking at pins before I repin them to my boards to see how many times they have been repined.

So yes, deleting pins helps you to get noticed on Pinterest.


I hope I have been able to shed some light on how Pinterest works and how you can use it effectively to create traffic to your online store or blog.

If you have any questions or wold like to add anything you think is relevant please don’t be shy and leave a comment.

As I am an Etsy Seller, most of my posts are geared to Etsy Success although any of my guides and tutorials will be useful for if you use other platforms to sell your products. You can visit my Etsy Store at Rhinestone Mumma

Here are some of my recent blog posts you might be interested in;

How To Get More Etsy Sales

Etsy SEO! What’s It All About?

Instagram Product Tagging! What’s It All About?

Etsy Hyperlinks! What’s It All About?

Etsy Shop Policies! What’s It All About?

If you want to join our community on Facebook Extreme Etsy Sellers For Serious Buyers we would love to have you on board. We are always discussing ways to improve our Etsy experience and grow our sales.

Have a great day 🙂

Etsy SEO! What’s It All About?

Everyone is talking about it but just exactly what is it and what do I need to know to improve it. Well, that is the question.

I am going to list some key points of simple strategies you can use to understand what Etsy SEO is all about and how you can implement them into your listings to increase views and ultimately sales.

So, why does it matter?

SEO (Search Engine Optimisation) is basically how potential buyers find you in Etsy searches and off Etsy searches like Google. It is really important to have top notch Etsy SEO. Etsy will reward shops and listings with a boost in searches with good SEO optimisation and unfortunately will leave you behind if you don’t.

The keywords and phrases in your tags, title, categories and attributes all play a part in getting your items in front of potential buyers. Simply, Etsy will look at all of these things in determining whether your item is listed in searches for a particular buyers query.

So let’s start at the very beginning.


You can have the best product ever created on Etsy but without good keywords in your titles and tags, nobody is going to find you and guess what, no cha-chings. So what do they mean when they say keywords? Keywords are a one to three word phrases that describe your product.

You firstly need to metaphorically stand back from your product and start thinking like a buyer. What would buyers search for when looking for my item? As a strategy, I right down a list of keywords and short two to three word phrases that best describes my item. This gives me a basis to start using some tools to test if they would be good keywords and what words might be useful.

So here we go….

  • Etsy Rank – my personal favourite. It not only gives you brilliant tools to discover keywords and phrases in real time of what is being searched for on Etsy, it can check for spelling mistakes and give you detailed analysis on your listings and spot issues and opportunities that can improve your SEO.
  • Marmalead – gives you the tools to help you find the keywords real shoppers on Etsy are using to find listings like yours. It is also super easy to use and understand.
  • Google Keyword Planner – gives you the tools to research the current industry standard for keywords not just for Etsy but for off Etsy searches like Google and Bing.
  • Pinterest – this is probably not one you would associate with when looking for keywords. It’s a bit like using the Etsy search bar method by typing in keywords and phrases that you think a buyer might use to find products like yours and the words and phrases that drop down ARE the words and phrases people are searching for to find items. Why is Pinterest important? In my opinion, the good utilisation of Pinterest to promote your Etsy products is a game changer. I literally generate 1000’s and 1000′ of views through my pins.
  • Etsy – This is another good way of finding keywords and phrases that potential buyers are using right now to find products like yours. I can’t stress this enough the right now bit, Etsy and algorithms are a funny thing. They are constantly changing and evolving. If you use this method it is always a good idea to give your listings a check up and see if there is anything you can change on a regular basis.


So you have done your research and have great keywords and phrases ready to go, so what now? There are 140 characters available to you in your title, but that doesn’t mean you need to use them all. Contrary to popular belief, and as reported in the Etsy KEYWORDS 101: EVERYTHING YOU NEED TO KNOW, when writing titles, use your most descriptive keywords and keep a buyer in mind, not a computer. The first 40 characters are the most important for your SEO optimisation for Etsy search anyway, so focus on getting your message across using the best keywords in this space but at the same time constructing a sentence that makes sense. I can hear you ask why.

  • Buyers only get a sneak peak of what you have to offer when they search for products so it’s a good idea to get your message out on what you are selling at this crucial should I click or scroll on by stage.
  • But really, the most important reason is Etsy ranks the first 40 characters as more relevant as they are at the beginning of your title. So basically if you want to get found in searches for a particular keyword phrase, put this is the first 40 characters.

You should also try to use general keyword phrases and targeted keyword phrases in the first 40 characters. Not sure what that means. Here is an example of a general keyword  phrase crochet pattern and a targeted keyword phrase could be crochet beach bag pattern.  Include spaces/separators (/ , | – ~) if you like between your keywords and phrases but as mentioned before, try to make a sentence that makes sense the flows without too much punctuation. Let me state right up front, punctuation does not affect your Etsy SEO in a negative way, in fact it makes no difference.  What is does do is break down your title into to easy to read phrases that actually makes sense.  Just for the record I prefer the vertical bar | as my separator.


That leads me to keyword rich tags. Let me just say your tags are very important in getting your items found. We have all seen the items listed that show up on the first page of searches that only have a basic three or four word title. Well guess what, they have awesome tags.

I used to be of the belief that your title keywords and phrases have to match your tags, well yes and no. If you are using the best keywords and phrases in your more simplified title than yes, use these in your tags.

Here is a little run down on good and bad tag choices;

  • Use all 13 tag spaces.
  • Check your spelling. Incorrect spelling will not get your items in front if anyone.
  • Do not use 1 word tags, try to use phrases. You have 20 character spaces for each tag so use them wisely.
  • Think out of the box and try to find other unique ways people may be searching for your item.
  • Don’t repeat words in tags. Not only is this a wasted opportunity but another unique tag might place your items in front of a whole new audience.
  • Have a look at your shop stats and change the search phrases that are not getting a lot of traffic.

Here is an example of one of my listings, crochet bag pattern, where I have chosen some more interesting tags. Obviously I am going to list the obvious, crochet bag pattern as a tag, but I could add other tags like easy crochet pattern, digital download, diy crafts, bag making, handbag pattern pdf, just to name a few.

A great resource to give you an overview of your tags and where you need to make some improvements is in Etsy Rank. Their listing grade section will give an insight into not only your tags but other ways you can make improvements.

Listing Consistency

So there is truth in the theory list more items and the sales will come but, I don’t think there is a magic number of listings that turns on a switch to more sales. What is true, when you list a new item or an item is sold and renews Etsy rewards you with a boost in your search ranking.

You can trick Etsy into ranking you higher by renewing your listings manually before the 4 months is up which will give it a boost but of course this will cost you 20 cents. If you do plan to try this method make sure you are renewing at peak traffic times, times your target audience is online and shopping which can be hard to pinpoint if you sell your products all around the world. I am in Australia and I get most of my Etsy sales in the early morning, when it is evening in the United States. You just have to work out what’s best for you.

The Etsy algorithm rewards listings that get sales and will show these listings to more buyers in search. As a general rule, if your listing has been renewed on more than 2 occasions without a sale, it’s time to look at why you are not getting any sales and either fix the problems or remove it.

Set and Forget?

I think as a general rule it always good to check in with your listings every 4-6 months to see how they are going. Things are constantly changing and it’s a good idea to keep up with those changes. I would also keep an eye on under performing listings and listings that have had an unexpected drop in views and sales and see what might be the issue.

Let’s Get Social

OK. So you have put in the hard yards and optimised your listings for SEO so now what? This is not a time to sit back and wait for the sales. You need to be spreading your wings and promoting your listings all over social media platforms like Pinterest, Instagram, Facebook and Twitter using all those keywords and hashtags. In a future blog I will tackle strategies and tips to use on different social media platforms so watch this space.

Here are some more in depth resources you can use to improve your social media visibility;

Pinterest – What’s It All About

Be Patient

All of the strategies listed above are not a quick fix although you may see a rise in search ranking in a few minutes, chances are that you’re going to have to wait for a couple of days for a more established shop with high views and lots of sales or a few weeks for newer shops with less views and sales. In off Etsy searches it can take anywhere up to 30 days.

Have a great day and any feedback, comments or questions are welcomed 🙂

As I am an Etsy Seller, most of my posts are geared to Etsy Success although any of my guides and tutorials will be useful for if you use other platforms to sell your products. You can visit my Etsy Store at Rhinestone Mumma

Here are some of my recent blog posts you might be interested in;

How To Get More Etsy Sales

Pinterest! What’s It All About?

Instagram Product Tagging! What’s It All About?

Etsy Hyperlinks! What’s It All About?

Etsy Shop Policies! What’s It All About?

If you want to join our community on Facebook Extreme Etsy Sellers For Serious Buyers we would love to have you on board. We are always discussing ways to improve our Etsy experience and grow our sales.


Have a great day 🙂